In just a couple of short hours the Apple Watch will be announced (again?) to the world.
My initial thoughts about the Apple Watch (“So what?” and “To what end?”) haven’t changed. Based on Apple’s explanation of the device thus far, there doesn’t seem to be much point to it. Sure, they’ll sell a million of them but as far as being a compelling product, I just don’t see it.
I hope my mind will be changed. Here’s what I’d like to see Apple do today with regard to the Apple Watch:
What’s it for?
I still don’t get why the thing exists. Unless you can blow everyone away with a demo (iPhone), make a clear case for what this thing is/does. For example, when the iPod launched they said, “1,000 songs in your pocket”. Got it. Why does the Apple Watch exist? No idea. Yet.
How does it work?
While I haven’t gone back and obsessively watched the keynote, I don’t understand how the actual UI works. There are short taps, long taps, swipes, glances, alerts, a notification center, a digital crown (both for scrolling and to use as a button), and a home button. At first glance, the learning curve for a watch seems steeper than a phone – even when we have iOS as a supposed foundation for the UI.
How much does it cost?
Obviously, this one will be completely covered by the time the event is over. We know the Apple Watch Sport will start at $349, but speculation has run rampant about the rest of the lineup. Will the large/men’s sizes cost more? How much will the gold one cost? $5,000? $10,000? $20,000? Will they charge extra for the bands? Will there be more storage space in the more expensive models, which has been Apple’s way to upsell in the past?
We have about an hour to go. Of course, I’ll watch the event. But it’s out of bemused curiosity rather than any sense of excitement that this thing is coming into the world in a matter of weeks. Frankly, I’m more excited about the possibility of a new MacBook being announced today than the certainty of the Apple Watch being discussed in more detail.
That being said, I’m trying to go in with an open mind. Wow me, Apple. Please.